Writing tips &
word count guides

The ideal blog post length for SEO in 2025 — what the data actually shows and how to decide the right length for every post you write.

How fast do people actually read? Average reading speeds by age group and content type — and how to calculate reading time for any piece of writing.

Most cover letters are too long. Here's the ideal word count, structure, and length for a cover letter that hiring managers will actually read.

The Flesch-Kincaid score explained in plain English — what it measures, how it's calculated, and what score you should be aiming for.

Does writing more words help you rank on Google? We look at what the research actually shows — and why padding is worse than being concise.